The New Winds Standard

We are proud to be associated and work collaboratively, when required, with a team of carefully selected experts across the UK and internationally. We bring together leaders in their fields,  to enable us to deal with our clients unique and varied requirements, adding and delivering quality and value throughout. 

Tracey Spiller-Burnett

HR Expert & Business Consultant

Tracey is a highly experienced HR professional who has supported organisations across multiple sectors for over 30 years. As the founder of Thrive HRM Limited, she blends deep HR expertise with a passion for people and performance, helping businesses unlock their full potential.

With extensive C-suite experience, Tracey is skilled at balancing strategic vision with hands-on delivery, making her particularly effective in supporting startups and SMEs that need both agility and clear direction.

Tracey specialises in talent management, succession planning, leadership coaching, outplacements, and building strong career and capability frameworks. Her approach is grounded in expertise, empathy, and a firm belief that compliance, profitability, and employee well-being must work hand in hand.

A committed lifelong learner, Tracey continually expands her skills through advanced qualifications and ongoing professional development, including mediation and workplace investigation training.

Known for her approachable style and ability to truly listen, Tracey creates supportive, productive environments where organisations and employees can thrive. She brings warmth, clarity, and professionalism to every client partnership.

Outside of Thrive HRM, Tracey enjoys walking, cycling, volunteering, and spending time with her family, reflecting her strong commitment to balance, community, and connection.

Tracey and Adrian work collaboratively to offer organisations a complete people-focused service, combining their expertise to deliver end-to-end HR, outplacement services, and business support.

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Nisar Ahmed

CGMA, MSc, FCMA

Ridgell & Guildway Accountants Ltd is led by Nisar Ahmed, a CIMA-qualified accountant with over 30 years’ experience across the business and finance landscape.

We work closely with a network of trusted partners, including pension specialists, financial advisers, mortgage brokers, solicitors, and asset finance providers, to deliver both strategic and essential compliance services. Drawing on extensive commercial experience, we understand the pressures our clients face.

We are proud to support New Winds, an operating arm of Don’t Break 345 Limited, as their accountants and monetary advisors.

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Stephen Bates

Behaviour Change Communications Expert

Stephen began to support UK local authorities in the early 00s as they started to introduce new kerbside recycling services. He went on to provide campaigns, communication programmes and outreach initiatives for over 160 Local Authorities, many of which being amongst the most effective ever deployed going on to win awards including the prestigious CIWM Best Communication Campaign.

His scope has since expanded to wider fields of societal reform including Biodiversity, Sustainable Transport, Adult Social Care and Regional Economic Development.

Globally, Stephen works in emerging and transitional economic regions supporting donor-funded and internationally financed environmental sector reform. He has worked in over 32 countries having developed regional and national communication strategies including many in some of the most demanding places on earth.

He has recently developed the Communication Strategy for the UN Plastic Waste Partnership and Albania’s first ever national waste awareness strategy which has since been absorbed into national policy.

Although strategically focused, Stephen retains capacity in creative development in the fields of graphic design, photography (he is an accredited member of the Association of Professional Photographers) and film-making enabling him the unique capacity to visually articulate the strategies he develops.

Stephen is the Chair of the Strategic Experts Group for Behaviour Change at the Chartered Institute of Waste Management, Lead Author of  The Behaviour Change Hierarchy[1] and contributing Author for the World Bank Publication ‘Bridging the Gap[2]’.  Described as dynamic, creative, ambassadorial he is truly a leading expert in his field.

Awards:

  • Winner: European Agency Awards: Best Not-for-Profit Campaign
  • Winner: CIWM Best Communications Campaign
  • Runner Up: LARAC Best Communication Campaign
  • Shortlisted: The Drum Awards: Media: Government/Public Sector
  • Shortlisted: BIMA Awards: Use of Digital Media
  • Shortlisted: UK Search Awards: Best Use of Search Third Sector/Not for Profit + Best Local Campaign
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When it comes to legal representation, our solicitor of choice is always Greene & Greene.

Established for many years they are both an expert and respected law firm who provide constructive and practical advice, expertise and care every step of the way.

https://greene-greene.com/

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